Editor's Note: Caleb Chamberlain’s regular column will return next month. This month, we’re featuring a preview of Next-Gen Metal Fab, part of The Fabricator’s Podcast Network at the Fabricators and Manufacturers Association (FMA). The podcast will cover the current state of metal fabrication but also will focus on what’s ahead—a world that, thanks to software and AI algorithms, might look very different from today.

When it comes to launching a business, be it metal fabrication or anything else, they say that everyone is in sales. Everyone, no matter their job title, should be thinking about how a product or service is (or isn’t) benefiting the customer. One day, everyone in business also will likely be “in software”—managing it, working with it, and to varying degrees, developing it as well.

Chamberlain is a prime example of this. Six years ago, he launched Utah-based OSH Cut, aiming to ease the customer experience. Today, he’s one of a handful of U.S.-based sheet metal fabricators that offer online ordering with instant quoting and design-for-manufacturability feedback in both cutting and forming. Chamberlain explained his journey during in The Fabricator’s new Next-Gen Metal Fab podcast. Excerpts from that inaugural episode follow.

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